STARBUCKS

Restaurant

Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection with their customers, becoming personal and meaningful to their lives. They can inspire emotion.

For more than 40 years, Starbucks has embraced the art of storytelling to engage their partners and delight customers. Beyond coffee, music is their narrative, and how they make each location comfortable and inviting. It reminds customers why they fell in love with the brand, and continue to stay committed day after day. The music team in our Music Community work closely with Starbucks to curate, localize and evolve how customers discover music.

More than 12 million My Starbucks Rewards members have new ways to experience Starbucks music at more than 30000 store locations worldwide, including more than 5000 stores in China.

True to their heritage, Starbucks continues to use music to connect hearts and minds in new ways, and this innovative solution enables them to extend the experience outside of stores. After all, like a great cup of coffee, stories are meant to be shared.

STARBUCKS

(Restaurant)

VANS

Retail

From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially connected audience constantly searches for new experiences and unique performances that are driving growth in the music industry – and transforming how global brands connect. The magnitude of this opportunity and challenge is not lost on marketers, who in turn are evolving the way they use music to engage with new and loyal customers. At Vans, music is seen as a platform for creative expression and how they convey the essence of their brand in new and emerging markets. To accelerate growth and build connections with youth culture, branded music is created including:

CREATIVE STRATEGY
To ensure global consistency and local relevance, a creative strategy for music is created for Vans and align the essence of their brand with cultural preferences and evolving interests.

MUSIC CURATION
Our music Supervisors hand-selected music from Vans’ pre-cleared music library to engage new and loyal customers in the Vans brand experience and immerse youths in a story they can be part of.

VANS

(Retail)

Hilton

Hospitality

Hilton is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. The company’s portfolio includes eighteen world-class global brands and an award-winning customer loyalty program Hilton Honors®. Hilton currently is managing 6676 properties and 1,050,331 rooms in 119 countries and territories. Hilton welcomed more than 3 billion guests in its 100-year history.

Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton is continually looking to distinguish its brands from the competition and exploring distinctive approaches to create an enhanced guest experience.

With our support in music solutions and services, Hilton has incorporated sensory marketing elements into their customer experience design and kept offering their guests memorable experience.

With their continuous focus on customer experience, Hilton was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices, and the award-winning loyalty program Hilton Honors members has increased to 118 million worldwide.

Hilton

(Hospitality)

Ferragamo

Fashion and Luxury

Founded in 1927, Salvatore Ferragamo is one of the major players in the luxury goods industry, which focuses on the creation, manufacture and sale of footwear, leather goods, clothing, silk products, other accessories and perfumes for men and women, all made in Italy.

The unique, exclusive design which has always distinguished the Group’s products is obtained by combining style, creativity and innovation with the quality and craftsmanship typical of Italian-made goods. Ferragamo Group is present in over 90 countries all over the world.

The brand’s fast growth, worldwide popularity and its sustainability relies not only on its quality of goods and excellence of creation, but also on its continuous pursuit of creating the best customer experience. For Ferragamo, the store has always been one of the main touch points for consumers to communicate and experience the Brand and Products through an engaging experience. As one of the initiatives of customer-centric strategy, the company put a lot of thoughts in tailoring the atmosphere of the stores in order to create a meaningful, unique and unforgettable experience for its customers. The marketing and customer engagement team, with the support of our music professionals, adopted music as the key element of sensory marketing strategy, incorporated the branded sound into the touch feeling of the craftmanship quality of Ferragamo products and the unique essence of the brand, delicately conveyed the brand story to the heart and soul of its consumers.

Ferragamo

(Fashion and Luxury)